At The Social Connection, we believe in the power of storytelling to create connections — real, meaningful, human connections.

We help businesses show up online with confidence, clarity, and creativity, translating their vision into content, campaigns, and strategies that actually get results.
We’re Nat and Tara, two storytellers with journalism roots, a love for the south-west, and a passion for helping businesses grow.

Nat

Words have always spilled freely from me. I was 17 and in my school uniform when I accepted a cadet journalist role at a tri-weekly newspaper in south-west Victoria. Over the next decade, I added sports journalist and editor, general news journalist, sub-editor, and casual photographer to my repertoire. Along the way, I studied Media and Communications at The University of Melbourne, lived in the United States and Queensland, but the country life always called me home.

I’ve dabbled in hair and beauty, retail, and travel industries, and I’ve always been drawn to interior design and decorating. I’m a self-confessed Type A, boy mum, Jill of all trades and master of quite a few, and I play netball. If I had spare time, you’d probably find me with an audiobook in my ears, or adding items to my online shopping cart and abandoning them like the reckless spirit I am.

What drives me is the art of storytelling — the way a story can build connection, spark trust, and bring people together. It’s this passion that fuels the work I do with our clients every day.

Tara

I grew up on a beef and sheep farm in Broadwater, Victoria, dreaming of “bigger and better things.” At 12, I decided I wanted to be a journalist, and that determination never wavered. After finishing school in Warrnambool, I pursued a Bachelor of Journalism at La Trobe University in Melbourne, including a six-month exchange in the UK and a six-month internship with the Leukaemia Foundation.

While university broadened my horizons, it reinforced my love for community and the south-west. On finishing my degree, I jumped straight into a journalism career in Hamilton. Over the next few years, I rose to Chief of Staff, then Editor of the Hamilton Spectator, while also managing the Western District Farmer. It was fast-paced, challenging, and incredibly rewarding — I loved the connection my work created within the community.

After five years in journalism, the pull for something new and meaningful led to The Social Connection — a space where I could combine storytelling, strategy, and creativity to help businesses thrive online.