At The Social Connection, we believe in the power of storytelling to create connections — real, meaningful, human connections.

We help businesses show up online with confidence, clarity, and creativity, translating their vision into content, campaigns, and strategies that actually get results.
We’re Nat and Tara, two storytellers with journalism roots, a love for the south-west, and a passion for helping businesses grow.

Nat

Words have always spilled freely from me. I was 17 and in my school uniform when I accepted a cadet journalist role at a tri-weekly newspaper in south-west Victoria. Over the next decade, I added sports journalist and editor, general news journalist, sub-editor, and casual photographer to my repertoire. Along the way, I studied Media and Communications at The University of Melbourne, lived in the United States and Queensland, but the country life always called me home.

I’ve dabbled in hair and beauty, retail, and travel industries, and I’ve always been drawn to interior design and decorating. I’m a self-confessed Type A, boy mum, Jill of all trades and master of quite a few, and I play netball. If I had spare time, you’d probably find me with an audiobook in my ears, or adding items to my online shopping cart and abandoning them like the reckless spirit I am.

What drives me is the art of storytelling — the way a story can build connection, spark trust, and bring people together. It’s this passion that fuels the work I do with our clients every day.

Tara

Growing up on a beef and sheep farm shaped who I am more than I probably realised at the time. While I loved farm life, I always had a pull to see what else was out there.

University took me overseas to the UK, gave me space to grow, and ultimately led me straight back home. Before finishing my degree, I landed a journalism role just 35 minutes from where I grew up - fully intending to stay briefly and move on. Instead, I spent five years building a career in regional journalism, working my way up to Chief of Staff and Editor, and then adding the editing/management of our monthly Ag newspaper.

That job cemented my love of storytelling, strategy and community - values that now sit at the heart of our business. Today, I help local businesses show up online with clarity and confidence, using digital tools in a way that feels achievable and purposeful.

Outside of work, my love of travel has continued — these days it looks more like trips around Australia in a rooftop tent. When I have a spare moment, you’ll usually find me at home with our dogs. I’m very much the cliché of “if you want something done, give it to a busy person” — and while I’m learning to say no a little more often, it doesn’t always stick. More and more, I also find myself back at the family farm, deep in bookwork or bossing my brothers (and Dad) around.